The net score of 65 per cent for 1OO% Appliances distinguishes it from key rivals scores of 40% for Harvey Norman, 31% for Bond & Bond and 19% for Noel Leeming.
1OO% Appliances Chairman, Peter Drummond, puts its success down to the independent and locally focused owner/operators.
All 1OO% Appliances stores are locally owned and operated by Kiwis with a vested interest in giving customers a positive experience. They are part of the local community and earn repeat business through relationships and great customer service, says Drummond.
Our customers dont like to be pressured but they dont like being ignored either. What we try to do is give them as much information on the products and what would suit their needs. According to the poll, this is precisely the attitude that shoppers appear to love.
With approximately 60 stores around the country, 1OO% Appliances is New Zealands largest chain of independent appliance stores, giving Kiwis the opportunity to support a local business that is actively involved in the community.
The clip on Fair Go can be viewed at TVNZ On Demand by clicking on the link below
About Colmar Brunton
Colmar Brunton was started in 1981 by two Kiwis with a passion for taking consumer research from the backroom into the boardroom. It is now New Zealand's best known and most trusted market research company, with offices in Auckland and Wellington, and employing more than 1OO research and business consultants. Colmar Brunton is part of the global Millward Brown network covering more than 51 countries around the world, and Kantar, WPP's insight, information and consultancy group.
About Fair-Go Colmar Brunton Best in Service Poll
The Fair-Go Colmar Brunton Best in Service Poll identifies the best provider of customer service in categories such as supermarkets, banking, airlines, telecommunications, power companies and real estate firms. The poll had a sample based of 2000 people.